About Us

DirectaDentalGroup develops, manufactures and markets a complete line of dental consumables, materials and electronics, making life easier for the dental practitioner and patients.
DirectaDentalGroup logo

DirectaDentalGroup is highly pro-active on the international dental market with business partnerships in many parts of the world. With headquarters in Sweden, offices, manufacturing, and distribution and more than 200 employees representing the various brands worldwide, DirectaDentalGroup is an innovative player in the global dental arena. The company attends and exhibits at most major international dental events every year, and works incessantly in creating new and successful partnerships all over the world. DirectaDentalGroup currently consists of Directa AB, Orsing AB, Topdental (Products) Ltd and Parkell, Inc. The companies are all managed independently, having full responsibility and autonomy for their own operations.



Directa´s products are developed, tested and evaluated by our elected team of highly-qualified and renowned Swedish and international dentists with the aim of making life easier for the dentist in the daily clinical work.


Orsing is one of the world’s leading producers of saliva ejectors, aspirator tubes and accessories. Founded in Sweden in the 1950s, Orsing has distinguished itself for user-friendly disposable products developed with the patient’s highest comfort in mind, such as the Hygoformic, the world’s best known mouldable saliva ejector.


TComplete hygiene solutions for the dental and medical sector. Designed, manufactured and distributed from the United Kingdom, Topdental’s Bossklein and Virofex brands cover virtually all hygiene needs of the dental clinic with its range of disinfectants for surfaces, instruments, hands and special areas such as aspirators, autoclaves, impression trays and dental water lines. All products have been tested against many specific organisms to the very highest EN, DGHM and other standards in force, along with CE marking to Class IIb for use on medical devices and ISO standards.


Parkell, Inc. was founded in 1948 and quickly became world renowned for such products as Blu-Mousse, C&B-Metabond, Amalgambond, Brush&Bond, electronic devices and more. Under the direction of the company’s founder, Mr. Alex Mitchell, Parkell earned a solid reputation in the dental community for manufacturing quality products at affordable prices. In addition, the company offers expert technical support for its customers backed with an iron-clad warranty on all products.