Straumann launches first season of StraumannPLAY

TextMartin Troppa

BASEL, Switzerland: Straumann has recently launched StraumannPLAY, a new-format digital platform, created by peers for peers and designed for sharing content on dentistry and beyond. Each episode of about 10 minutes follows a narrative and provides a glimpse into a specific topic. A series of episodes is bundled into a season that covers a global theme, which makes it easy to find topics of interest. The theme of the first season is “Digital for your dental practice”, presented by Dr Hugo Madeira, CEO and founder of Clínica de Implantologia Avançada [clinic of advanced implantology] in Lisbon in Portugal. The series explores various topics essential for remaining up to date in dentistry, from digital marketing to the promotion of a dental practice, as well as introduces the main aspects of the digital dentistry workflow. The second season is already in production and will delve into digital dentistry. Episodes of StraumannPLAY can be viewed at www.straumann.com/play.